Karyn McLean took up appointment as Baker McKenzie’s Asia Pacific Head of Business Development, Marketing and Communications on 22 August 2022, based in Hong Kong.
McLean will be responsible for Baker McKenzie’s business development and marketing strategy and execution across its 17 offices in Asia Pacific. She will also support senior management and industry and practice leads with new business generation, client relationship management, change management, branding, and other key strategic initiatives.
McLean is a senior marketing, business development, brand and communications executive with 15 years of experience working in international firms. Her past legal sector experience includes leading the Asia regional BDMC team for DLA Piper and managing the client relationship program for Allen & Overy’s top Asia billing clients. Most recently, she was the regional marketing and communications head of the CFA Institute, where she was also a member of the Asia Pacific Executive Management team and Global MarCom & Client Experience Management team.
McLean is a CFA Charterholder and has an MBA from the University of Toronto. She has a passion for mentoring young women to support them in their early career development, and has contributed to programs such as the FT Women in Business Asia Forum, Women in Finance Asia and Young Women in Investment, India. She also serves on the Board of the American Women’s Association and the Advisory Board of the Mission for Migrant Workers.
Chris Freeland, Managing Director of Baker McKenzie Asia Pacific commented, “We are delighted to welcome Karyn to the Firm, as she brings with her a wealth of experience in business development and marketing in the legal and professional services industry. We look forward to having her lead the team as we continue to enhance our profile and operations across the region.”
