AHP has welcomed Ari Juliano Gema, who rejoined the firm as partner in the IP and entertainment practice on April 11, 2022. Most recently, Gema was Senior Advisor to the Minister of Tourism and Creative Economy for Bureaucracy Reform and Regulation in 2020. He was also previously the Deputy Chairman for Intellectual Property Facilitation and Regulation in the Indonesian Agency for Creative Economy/BEKRAF from 2015 to 2019. During his tenure in the government, he was actively involved in the discussion and drafting of several laws and regulations related to intellectual property, tourism and creative economy. He led the formulation and discussion of the Law No. 24 of 2019 on Creative Economy and its implementing regulations. Gema carried out many initiatives to eradicate piracy, including establishing or leading a task force to handle intellectual property rights infringements of creative economic products, with a focus on infringements in the music, film and publishing industries, during his tenure at BEKRAF and the Ministry of Tourism and Creative Economy. He also initiated the development of Biima application (BEKRAF’s intellectual property rights mobile app), which is the first mobile application in Indonesia that contains information on intellectual property rights. Biima was launched by BEKRAF Chairman Triawan Munaf on February 24, 2016.