Ai-Leen Lim

AWA Asia
CEO and Principal Counsel, AWA Asia
Phone: (86) 10 8573 1125 (Beijing), (852) 3959 8880 (Hong Kong)
China (PRC)
Hong Kong
Experience / Expertise:
Intellectual Property
Life Sciences/Healthcare
Telecoms, Media & Technology

Ai-Leen Lim is Chief Executive Officer and Principal Counsel of AWA Asia. Based in Beijing, she heads up the firm’s Asia offices and manages its headquarters in Hong Kong, as well as its wholly owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd. One of AWA Asia’s unique aspects is that its Beijing office is a locally licensed trademark agency and IP consultancy, which files and enforces trademarks in China directly before the Trademark Office and administrative authorities. It is worth noting that the scope of these services is the widest allowed for foreign players in the Chinese market.

Ms Lim advises clients on IP portfolio management in China, Hong Kong and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China. Her practice also covers advising on copyright, domain names, data protection, competition law, Internet law and social media. On contentious matters, Ms Lim assists clients on infringement actions, oppositions, invalidations and cancellation actions. Ms Lim’s client base ranges from IP rich fast growing companies to Fortune 500 clients in relation to their IP protection and management issues, as well as commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence).

In Hong Kong, she handles all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department.

Ms Lim is admitted in Singapore and is also qualified in the United Kingdom and Hong Kong. She has been consistently ranked, since 2002, as a leading IP lawyer in China and Hong Kong and has received the following recent accolades:

  • Managing IP Trademark Star 2014 – 2017 stating “Ai-Leen Lim is a very experienced, strategic, and effective advocate. She is extremely responsive and knowledgeable,’ says one of Lim’s clients.”
  • Managing IP 2016 has also recently recognised Ms Lim as one of “Top 250 Women in IP”
  • World Trademark Review WTR 1000 2017 states “‘Responsive, strategic and effective’ team leader Ai-Leen Lim has ‘top-tier skills across the board’”
  • The WTR 1000 2016 states: “The consistently excellent work of Ai-Leen Lim has really put it [AWA Asia] on the map”
  • Who’s Who of Trademark Lawyers 2015 & 2016 leading individual “Ai-Leen Lim is consistently recognised as a leading IP lawyer for China and Hong Kong. Ai-Leen Lim is ‘strategically sharp and dedicated to her clients.’”
  • World IP Review “WIPR Leader 2016 & 2017”
  • Chambers Asia Pacific 2016 & 2017 Individual Rankings: China, Intellectual Property (International Firms) – Band 2 “Clients consider her [Ms Lim] ‘a safe pair of hands’ for trademark portfolio management and commentators highlight her leadership skills and her client service.”
  • Asia Pacific Legal 500 2016 writes: Ai-Leen Lim acts for an impressive client roster spanning the life sciences, media and fashion sectors”
  • Asia Pacific Legal 500 2015 praises her “High level of professionalism” as well as her “Deep understanding of clients’ needs”
  • Asia IP Expert Profiles 2015 and 2016 awarded Ms Lim distinctions in the trademark and enforcement categories

Practice areas

  • Copyright
  • Design
  • Dispute resolution
  • Internet law & domain names
  • IP due diligence
  • IP transactions & licensing
  • IP strategy
  • Marketing law
  • Trademarks

Industry expertise

  • Automotive
  • Branding
  • Cleantech
  • Electronics
  • Food & beverage
  • Software & IT
  • Life sciences
  • Materials technology & nanotech
  • Media & entertainment
  • Medtech
  • Pharma
  • Telecom
  • Building & construction
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