February 21, 2018
Aggressive marketing and the role social media plays in promoting products are continuously changing and expanding throughout the world. These days, a new product in Europe, for instance, gets known in this part of world very quickly compared to several decades ago. With this recognition comes the demand for a particular product, which gives rise to the proliferation of infringing or counterfeit products in the market. Thailand has often been in the spotlight over the years for many infringing or counterfeit products. The authorities in Thailand are currently doing a lot to raise awareness of the situation with regular seminars and events for consumers being held. Thailand takes this issue very seriously and has always taken a proactive role in what it can do to enforce trademark rights at the Customs/point of entry level. One of the best ways to stop counterfeit products from entering into the market is at the borders before entry into Thailand’s territory. This has been effectively done with the instigation of the IP Rights Recordation System, which is governed by Trademark law, Import and Export law and related regulations; in order for (IP) right holders to record their IP rights with Customs for border protection. This recording however is only limited to the recording of IP rights for trademarks. For the purposes of filing an application for the recordation of trademark rights, the actual infringing of goods/counterfeits is not required to entitle an IP right holder to apply for the recordation. This makes it convenient to any trademark owners to apply for recording their trademark. In such case, the recording of their rights is...