Business of Law Training & Consulting

vlwwf3f-7iowzm1-q33n988-sxxybo2This unique range of experience and combined industry knowledge in Asia and the Middle East enables them to provide strategic training, consulting services and reports to firms and organisations active in the corporate legal sphere.

The Business of Law Training

Strategic business development Workshops, provided by Patrick Dransfield, MA, BA (Joint Hons.), Co-Director, the In-House Community.

Between them, the Directors of the In-House Community have over 26 years of experience building and hosting forums and platforms for in-house counsel, and over 18 year’s experience of working within international law firms, at a senior and director level, managing their business development and marketing strategies.
Bespoke Workshop 1: The Seven Steps Business Development and Marketing in the emerging markets of Asia and the Middle East for law firms For: Managing Partners, Partners and Marketing Executives The challenge for lawyers today is to be business generators as well as providers of legal expertise. If you attend The Seven Steps: Business Development and Marketing for law firms you will be better equipped in your professional life and more enlightened as to how the tools of marketing and business development can be applied to your own practice …
tysn44c-8eomm5k-tpptyhh-2z0443r“The ‘7 Steps Business Strategy for law firms’ Workshop that Patrick provided ACCRALaw was very enlightening. The Workshop provided numerous insights and updated our partners on current developments concerning the state of legal practice and business development initiatives of law firms and other players in the region and beyond. My fellow partners (including our founding partners, no less!) were delighted to hear Patrick’s insightful comments.” Enrico de Guzman, Managing Partner, ACCRALaw

Bespoke Workshop 2:

‘IF You Could Stand Inside My Shoes’ – What General Counsel Truly Want From External Counsel For: Managing Partners and Partners A frank and interactive discussion, including presentations on:

  • The results of the 2014 billion dollar+ GC Survey;
  • Quantitive analysis of locations in Asia and the in-house communities there-in;
  • Analysis of local, regional and international external providers;
  • Practical ways that External Counsel can improve their service capability; and
  • ‘Thinking, fast and slow’ – what is wisdom and how to deliver it.

9p9pfww-1rwh733-7rxlmoo-icauumpMarket reports ‘Examining trends in Emerging Markets and keeping an eye on the competition. With our 16 years working with in-house counsel across the region, and up-to-date data on their thoughts on the issues they face and the external counsel they prefer to use, we are able to produce bespoke market reports upon request. We can also provide your firm with a ‘private & confidential’ In-House Counsel ‘Perception Index’.

‘Asian-mena Counsel White Paper: ‘What General Counsel of Billion Dollar Companies truly want from External Counsel’ This White Paper includes original research drawn from a community of 320 General Counsel and Heads of Legal from billion dollar companies and institutions in Asia and the Middle East, and includes their collective feedback regarding:

  • Analysis of Asia & Middle East Billion dollar institutions by geographic location and industry;
  • One stop shop global law firms;
  • Law firm structure & practice groups;
  • New Model Firms; and
  • Involvement of Procurement.

The White Paper also provides a bridge between General Counsel and Managing Partners of law firms, providing the latter essential analysis from which they can make quantitative strategic decisions regarding their businesses in Asia and the Middle East for the benefit of all. “Well constructed and thought provoking. I enjoyed reading it; especially the interesting statistics indicating that reputation expertise and inevitably price still trump size which suggests the emerging markets in particular may not have been persuaded by ‘Global Law’. Your point about the continued rise of dominant regional firms is particularly telling.” David Miles, Chairman – Asia Community Ventures and former Managing Partner, Asia, Latham & Watkins


For further information on the above, and other training programmes and consulting services, please contact: Patrick Dransfield patrick.dransfield@inhousecommunity.com