United Arab Emirates

Educational establishments work hard to build reputations as trusted and leading education providers within local communities and globally. Investing in trademark protection can ensure that exclusive rights are secured in the name and logo of the educational establishment at a country level and internationally, by filing for protection on a country-by-country or regional basis.

Globalisation of education providers
As a result of an increased demand for top performing schools internationally, there has been a recent trend towards the globalisation of the educational sector. For example, a number of outstanding British and US schools and universities have set up campuses in new markets, particularly in China and the Middle East.

As part of these arrangements, establishments usually enter into licensing agreements with local partners, authorising the use of the school’s intellectual property rights, including the name and logo of the school, together with the curriculum, teaching materials and the school uniform. Some of these assets can be protected through IP rights, such as trademarks, copyright and registered design rights.

Given that the right to use the name and logo of a school will be core to any licensing deal, it is key to ensure that adequate trademark protection is secured in advance of entering into licensing agreements. As part of this protection strategy, it is important to consider whether local language variations, such as Arabic or Mandarin versions of the trademark, need to be protected.

Why secure trademark protection?
Registering a trademark gives the owner the exclusive right to that trademark, in relation to the goods and services listed on the certificate, in the country of registration.

Accordingly, a trademark registration can prevent competing schools, nurseries or universities from using the same or a similar trademark.
By way of example, if a nursery has established an outstanding reputation, a third party setting up a new nursery may seek to use a trademark which is the same or very similar to the first nursery’s brand, in an attempt to confuse prospective parents and students into thinking that the new campus is associated with the first nursery. Trademark registrations can be used to prevent third parties from seeking to trade off the reputation of successful educational brands, without permission.

Trademark protection also enables establishments to develop their brands, by attracting investors or generating alternative revenue streams, through licensing arrangements in new markets.

Trademark searches
Before applying for and/or using a trademark, it is important to ensure that there are no conflicting prior brands being used or registered in the countries of interest.

Trademark clearance searches should be undertaken prior to the launch of a new brand and before expanding that brand into other markets. Conducting searches can quickly reveal whether the relevant trademark is free to use or whether use of the mark will infringe the prior rights of a third party.

Given that significant time and money is invested in branding exercises, undertaking clearance searches early can avoid unnecessary costs being incurred in connection with a forced re-brand.

The application process
Assuming the results of searches are clear, applications can be filed to protect the trademark in the countries of interest. Before filing the applications, it is necessary to decide which goods and services should be protected in relation to the trademark.

All goods and services are categorised into 45 ‘classes’. Educational establishments usually look to secure protection in the following core classes:

  • Class 41 which covers education and training services; and
  • Class 16 which covers teaching materials and books.

Universities and other higher educational establishments may also wish to protect their trademarks in relation to Class 42, which covers research and development services.

Any establishments which are considering opening campuses in new markets should secure protection for their trademarks before entering into discussions with potential local partners. Adopting this approach will ensure that they are in a position to license the use of the school’s trademark in that country.

If you have any questions about securing trademark protection, please contact our IP team at IP@clydeco.ae.

Clyde & Co LLP
PO Box 7001, Rolex Tower,
Sheikh Zayed Road, Dubai
United Arab Emirates
Tel: (971) 4 384 4000
Fax: (971) 4 384 4004
Email: harriet.balloch@clydeco.com
nicole.giblin@clydeco.ae
www.clydeco.com

Related Articles by Firm
UAE share pledges – a secure solution?
Under the previous UAE Commercial Companies Law (1984 Law) there was considerable debate amongst lawyers as to whether a shareholder in a UAE limited liability company (LLC) was able …
UAE workplace study 2015
Clyde & Co has launched its 2015 UAE Workplace Study. This is the first workplace study completed by Clyde & Co in the UAE and, in ...
UAE Insurance Authority Report review
The UAE Insurance Authority has recently released its Annual Statistical Report for the Insurance Sector in the United Arab Emirates for 2014. The report provides a comprehensive overview of the (re) ...
New Dubai fundraising law – what educational institutions need to know
A new decree has been issued in Dubai regulating fundraising in the Emirate of Dubai (Dubai Decree No. 9 of 2015). In summary, the law states that approval must be sought from the Dubai Islamic Affairs ...
The United Arab Emirates Space Agency and race to Mars
With the official launch of the United Arab Emirates Space Agency on May 26, 2015 and as the UAE aspires to launch the probe ...
New Commercial Companies Law – impact on foreign investment
The issue of the new commercial companies law (Federal Law No. 2 of 2015) (the Law) was announced by the UAE …
Abu Dhabi Global Market – Draft Company Law Framework
In January 2015, the Board of the Abu Dhabi Global Market (ADGM) published drafts of various key regulations as part of a formal public consultation. Clyde & Co has …
UAE Competition Law – Executive Regulations now published
The executive regulations (Regulations) in relation to the UAE competition law came into force on October 27, 2014. This article examines some practical implications of the merger control provisions. …
An overview of medical malpractice in the Kingdom of Saudi Arabia
Due to the increasing population and increased awareness of health matters, the number of complaints and claims against healthcare providers and physicians has …
Arbitration agreements – a clause for concern
When drafting dispute resolution clauses, parties typically focus on the law governing the contract and, where such clauses provide for arbitration, the curial law (or procedural law of the seat) …
Qatar national health insurance scheme update
Qatar’s National Vision 2030 sets out the Qatari government’s (the Government) goal of improving the health of Qatar’s population by developing a world class and integrated health care system. In …
Saudi Arabia removes barriers to infrastructure contracting
With projects such as the US$20 billion Riyadh Metro, the Saudi Arabian government is implementing one of the most ambitious infrastructure programmes in the world. Notwithstanding this, some international …
Coping with change: the importance of a plan
In the context of family businesses, a number of which are run by a single person, ignoring the ramifications of, and failing to plan for change could put the future of the family business in jeopardy in the …
The Engineering Law, as amended – Summary
As Qatar’s business sector continues to mobilise itself to achieve the goals of Qatar’s 2030 Vision and in particular to prepare for FIFA …
The Nitiqat system – Increasing the quantity and quality of employment for KSA nationals
Since August 2011, the KSA Ministry of Labour has embarked on an ambitious program to create jobs for KSA nationals. Nitiqat is now well known amongst KSA employers who …
Selling products in the UAE – opportunity or minefield?
With its oil wealth and strong demand for all manner of industrial and consumer goods, the United Arab Emirates (UAE) is an attractive …
The Engineering Law, as amended – Interpretation
As Qatar’s business sector continues to mobilise itself to achieve the goals of Qatar’s 2030 Vision and in particular to prepare for FIFA 2022, the legal regime applicable to engineering and architectural …
Opening up the Saudi stock exchange to foreign non-GCC investors
Following the recent decision by the Council of Ministers’ to open up the Saudi stock exchange (the Tadawul) to certain non-GCC investors, we take a closer look at the current status …
Military service for all male nationals between 18 and 30 years of age
On June 7th, 2014, the president of the UAE introduced a law providing for compulsory military service for all male Emiratis between the ages of 18 and 30. The law will come into effect 180 days from its …
Working practices during Ramadan and Eid
This year the Holy Month of Ramadan started on June 28th, in the State of Qatar with the sighting of the new crescent moon (hilal) and will continue until the crescent moon is sighted again, and Eid Al-Fitr is announced, …
Prohibition on market manipulation and insider trading
Both the Capital Markets Law (the CML), which came into force in the Kingdom of Saudi Arabia (the KSA) on February 21st, 2004 and the Market Conduct Regulations (the MCR) issued by the Board of the …
The future for arbitration in Dubai
The future for arbitration in Dubai just got brighter with the recent announcement that a new Arbitration Institute is to be established in the Dubai International Financial Centre (DIFC). …
Key amendments introduced as UAE Anti-Commercial Fraud Law progresses towards enactment
Following the passage of the draft UAE Anti-Commercial Fraud Law through the Federal National Council on 4 March 2014, further amendments have been made to the draft Law as it progresses …
The new SAMA Insurance Dispute Committee Rules in the Kingdom of Saudi Arabia
On March 10th, 2014, the Board of Ministers formally approved the ‘Rules and Regulations for the Operation of the Committees for the Resolution of Insurance Disputes and Violations’, described in the following …
QFC Tax Consultation: Proposed amendments to the Tax Regulations and the Tax Rules
Please note that all definitions in this article are as per the Tax Regulations (as defined) unless otherwise stated and Article references are to the Articles of the Regulations …
Global mobility considerations in Abu Dhabi
Managing an internationally mobile workforce can be challenging, particularly as home country and host country laws can be vastly different. Below are some issues to consider. …
Saudi Arbitration Law 2012 – an update
In April 2012, Saudi Arabia enacted a new Arbitration Law (2012 Law), which was a major step forward for commerce in the Kingdom. Two years later, it is timely to consider steps taken since and the …
Regulation of Nursery Schools in Qatar
In February 2014 Law No. 1 of 2014 (the Law) took effect. The Law will regulate the process of licencing, and the operation of nursery schools in Qatar. The Law gives the Ministry of Labour and Social Affairs …
UAE Anti-Commercial Fraud Law passes through Federal National Council
On March 4th, 2014, a new law aimed at combating counterfeit goods and other forms of commercial fraud passed through the UAE’s Federal National Council (FNC). …
Migrant Welfare Charters
As Qatar prepares to host the one of the biggest sporting events in world, the Fifa world cup 2022, working conditions of expatriate workers are a priority. Human Development is one of the five pillars of …
Choice of governing law and jurisdiction
We recently undertook an extensive survey analysing data from a number of regional M&A and joint venture deals in 2012 (Deal Study). …
Saudi Arabia Implements the Employment Interruption Insurance
On July 1st, 2013, the Saudi Shura Council met and approved a draft Law in relation to Employment Interruption Insurance (the EIIL). …
Qatar Labour Law: termination of employment
Law No. (14) of 2004 (Labour Law) sets out the ways in which an employee’s employment can be terminated. Employment may be …
Learning from experience: Delivering a successful Expo
The construction sector within Dubai has been steadily on the rise since the beginning of 2012, and industry sentiment prior to the Expo …
Labour reform firmly on the Government’s agenda
Alongside its introduction of the Nitiquat system in August 2011 (designed to promote the employment of KSA (Kingdom of Saudi Arabia) …
Proposed amendments to QFC Authority Regulations
As part of its commitment to creating a strong and transparent legal and regulatory environment for its firms, the QFC Authority (‘QFCA’) issued …
The national natural gas policy of Tanzania
In this briefing we review the evolution of Tanzania’s first National Natural Gas Policy over the last year, evaluate the key final terms and consider likely next steps.
Structure of the construction industry in Tanzania
A look at the structure of the construction industry in Tanzania, focusing on: key legislation and gov't bodies; registration of foreign contractors; appointing sub-contractors or engineers; and the challenges facing the industry.
Environmental management regulations on mining
A look at the environmental management regulations in the mining sector in Tanzania.
Developments in the information security landscape in the UAE
Businesses and governments collect, store and process increasing amounts of information. That information is often highly confidential …
An introduction to investment arbitration and its application in relation to the KSA
In recent years the Saudi government has raised its capital project expenditure, as well as reformed elements of its laws, to assist …
Qatar Labour Law: end of service
Qatar Law No.(14) of 2004, the Labour Law, governs the terms of employment of the majority of individuals currently working in the State of …
Cyber security: New measures for the public sector – A challenge facing us all
The world now spends more than 110 billion minutes on social networks per month. It is estimated that 60 percent of all internet …
Saudi Arabia accedes to PCT: impact on patent filing strategies
Saudi Arabia’s accession to the Patent Cooperation Treaty (PCT) and to the Patent Law Treaty (PLT) in August 2013 is a prompt for businesses filing …
Qatar’s “Press Law”
Law No.(8) of 1979 regulates the media in Qatar (Law). A draft of a new law was released in June 2012 by the Government, but this has …
US Foreign Account Tax Compliance Act and its relevance for Tanzanian financial institutions
Following the implementation of the Foreign Account Tax Compliance Act (FATCA) by the United States government in 2010, financial institutions around the world will be obliged to disclose any US citizen account holders’ names, addresses…
Tanzania’s 4th offshore licensing round: guidance for participants
As private talks continue between IOCs already operating in Tanzania and the government surrounding the development of recent major gas finds…
Royalty payments for mining operations in Tanzania
In this month’s mining briefing we consider the obligations upon mining companies to pay royalties to the Government of Tanzania (the GOT),…
Public private partnerships in Tanzania: the new regime explained
This is the first of the monthly projects and construction briefings which Clyde & Co aims to publish on the legal and regulatory framework,…
Study reveals Middle East M&A and JV trends
Across the Middle East, it is apparent that increasingly streamlined and sophisticated corporate legal regimes are being implemented by …
Saudi Arabia visa amnesty update
Earlier this year, the Ministry of Labour (MoL) in Saudi Arabia (KSA) launched a series of surprise labour inspections designed to root out …
Lifting or piercing the corporate veil
Limited Liability Companies (LLCs) established pursuant to Law No.(5) of 2002 as amended (the Companies Law) are the most …
Energy: Tanzania's “Big Results Now!” initiative
July witnessed the launch of two schemes aiming to have a profound impact on Tanzania’s energy sector. Following U.S. President Barack Obama’s visit to the country at the beginning of the month as part of the launch ...
Consultants’ fee claims to be time-barred
As the fifth anniversary of the onset of the financial crisis approaches, consultants to the construction industry should be …
DIFC Court jurisdiction: constitutional and inter-Emirate issues
On April 30th, 2013 the DIFC Court of First Instance accepted jurisdiction over a dispute between a DIFC-based reinsurer and an Abu Dhabi …
Saudi renewable energy sector: entry considerations
The Saudi government intends to build a sizeable renewable energy sector to exploit its wind and solar potential. The intention of this …
Qatar Labour Law: Who is excluded?
The provisions of Qatar Law No.(14) of 2004, the Labour Law, govern the employment of the majority of individuals employed in …
Managing the risks of social media
The benefits of social media to a business are far reaching in their scope as it presents businesses with an effective marketing tool and potential …
New draft Anti-Counterfeit Law in the UAE
Brand owners are welcoming a new draft law (the Law) aimed at combating commercial fraud and counterfeit goods in the United Arab Emirates …
Clyde & Co's Middle East Deal Study 2015
Law firm Clyde & Co recently published its second Middle East Deal Study. Based on the firm's analysis of data from M&A and JV transactions on which they worked in the region over the last 18 ...
Clyde & Co’s Middle East Deal Study 2015
ASIAN-MENA COUNSEL is delighted to present a summary of Clyde & Co’s second Middle East Deal Study, the full version of which can be found on their website at the bottom of this article.
Clyde & Co's Middle East Deal Study 2015
Law firm Clyde & Co recently published its second Middle East Deal Study. Based on the firm's analysis of data from M&A and JV transactions on which they worked in the region over the last 18 ...
Related Articles
Related Articles by Jurisdiction
Just deserts
Director of legal for the Arabian Real Estate Investment Trust, Adam Malouf discusses his career path and the challenges of his current role.
Latest Articles